Peter Stone, the President and CEO of Peter Stone Jewelry, introduces the company, which was established in 1987 and began manufacturing its jewelry in 1991. The primary focus of this video is to review their comprehensive catalog of jewelry display options and explain how these displays can significantly improve sales and store organization.
Peter Stone, representing Peter Stone Jewelry, presents an informative video focused on their range of jewelry display options. The primary emphasis is on spinner displays, which are compact and efficient, occupying less than one square foot of space, making them ideal for retail or trade show settings. The exception is the larger ring trays, holding up to 72 rings, designed for extensive ring presentations. Viewers are encouraged to explore further demonstrations and visuals through Peter Stone Jewelry’s YouTube channel, product catalogs, or online platforms to get a clearer idea of these display units.
In this chapter, we explore the wholesale signup process introduced by Peter Paul Coski, the President and CEO of Peter Stone Companies. The video content provides valuable insights regarding the significance of signing up for a wholesale account, emphasizing the benefits offered to potential wholesale customers. The chapter highlights the necessary steps and information required in the signup form, as well as the company’s commitment to confidentiality and personalized service.
Peter Stone, President and CEO of Peter Stone Jewelry Company, shares insights and reflections on business practices gleaned from decades of experience in the jewelry industry. Emphasizing a passion for continuous learning, Peter explains how ongoing education, particularly through marketing, sales, and operational studies, has influenced his approach to running a successful business. He stresses the importance of being open to new ideas and strategies to enhance efficiency and effectiveness.
Peter, from Peter Stone Jewelry, opens by sharing his extensive experience spanning over 30 years in the jewelry industry. He discusses the various facets of the business he has engaged with, including retail stores, wholesale import-export operations, and now full-scale manufacturing through his factory. This comprehensive involvement has given him a 360-degree understanding of, and appreciation for, every aspect of the jewelry trade — from sourcing and customs documentation to quality control and customer service. His motivation for establishing a factory in Thailand was primarily driven not by the desire to own a factory but by the pursuit of higher-quality jewelry, better service, and a trustworthy product directly under his control.
Introduction to Shopify Wholesale Website: Peter from Peter Stone Jewelry announces the launch of their new Shopify wholesale website, emphasizing its simplicity and ease of use for customers.
Improvements Over Five Years: The company has been working to enhance its website over the past five years, focusing on streamlining the customer shopping experience.
Introduction to Gold Jewelry Opportunities
The video introduces the concept of leveraging gold jewelry for business growth, particularly emphasizing two main avenues offered by Peter Stone Jewelry: gold drop shipping and the gold system. These programs cater to wholesale customers and retailers by providing flexible, low-inventory models to sell and promote high-quality gold jewelry.
Company Background and Leadership
Peter Stone, President and CEO of Peter Stone Group of Companies, has over 30 years of experience in the jewelry business, dating back to 1987 in the USA and 1991 in Thailand. The company serves wine retailers and jewelry businesses by offering various opportunities from wholesaling to customized jewelry production.
Comprehensive Industry Experience
Peter Stone, the speaker and founder of Peter Stone Jewelry, has accumulated 30 years of experience in the jewelry business, spanning all aspects, including retail, wholesale, importing, exporting, and manufacturing. He emphasizes a full vertical integration approach, meaning he controls every part of the business process, from sourcing to final delivery.
The speaker highlights December as a pivotal month with many holidays and seasonal changes that influence consumer behavior, especially in markets like the U.S., where Thanksgiving plays an important role. This period offers special opportunities for businesses to engage with customers, leverage holiday buying trends, and create memorable experiences through products and services
Entrepreneurial Journey Rooted in Passion and Adaptability
Peter Stone began his business journey over 35 years ago, driven by a passion for travel and gemstones. Despite an initial setback in 1989 with gemstone purchasing, this failure acted as a catalyst for creativity and business evolution. The lesson here is that unexpected obstacles in business offer valuable growth opportunities, often regarded as gifts in disguise.
Attracting Attention in Retail and Online Spaces
The speaker emphasizes the crucial importance of capturing immediate attention both in physical stores and on websites. He suggests that businesses should be able to make customers stop and take notice, whether by turning heads in a store or encouraging users to stay and click on a website. If this is not happening, it indicates a need for change in presentation and approach.
Peter Stone emphasizes the profound impact that words have on shaping our lives, thoughts, and actions. He asserts that the words we think and live by essentially sculpt our reality. To help individuals remain mindful and centered with their chosen words, he has created a specialized line of jewelry made from sterling silver, fine gold, and tri-color materials. These pieces—bracelets, pendants, charms, and rings—serve as personal reminders of the empowering words individuals want to embody.
In this video, the speaker outlines a profitable business model centered around starting an online jewelry business with an initial investment of $1,400. The pitch encourages potential entrepreneurs to leverage a stimulus-like investment to acquire jewelry at wholesale prices, suggesting that participants can receive an extra $ 450 worth of jewelry for free. By marking up the jewelry products at least two and a half times, participants could achieve substantial profits, potentially grossing $2,100 or more. The speaker emphasizes the importance of establishing an online presence through website creation, utilizing search engine optimization (SEO), and marketing research to maximize sales. Additionally, the speaker shares personal anecdotes about the joys of traveling while managing a business and highlights the fruitful opportunities available at fairs and festivals. The aim is to motivate listeners to take a leap into entrepreneurship, work strategically, and scale their investments effectively.
In this video, Peter Stone discusses a lucrative investment opportunity in wholesale jewelry for individuals who have recently received a $1,400 stimulus check. He emphasizes the potential to transform this initial investment into significant profits, projecting a return between $30,225 to $65,000 within a year. Stone introduces the idea of leveraging free wholesale jewelry and a drop shipping program to create a profitable online jewelry business. He invites viewers to join his free webinars and Facebook group for ongoing support and guidance, aiming to help them escape financial anxiety. By testing various designs in the marketplace, participants can identify what works best, adjust their offerings, and ultimately build a sustainable income stream. Stone assures potential investors of the viability of this business model, drawing from his three decades of experience in the jewelry industry.
In this video, the speaker discusses the importance and benefits of utilizing display programs for jewelry stores, particularly emphasizing Peter Stone’s product line. He highlights how well-designed displays not only enhance the aesthetic appeal of jewelry but also contribute to increased profits by bringing confidence to the brand and improving customer interaction. The speaker elaborates on various rubberwood displays that Peter Stone offers, focusing on the Great Display Unit (GDU), which holds an assortment of jewelry types, including rings, bracelets, earrings, and more. He emphasizes the versatility and creativity that these displays enable, allowing retailers to showcase their products effectively. The sustainable aspect of rubberwood, sourced from trees that are replanted after 30-40 years, is also noted. The video concludes with details about pricing structures for the displays, encouraging viewers to consider them as an investment toward maximizing jewelry sales.
In the video, Peter Stone introduces a comprehensive suite of services designed to simplify and enhance the jewelry business operations for customers. The services include a powerful exchange program for unsold or unused jewelry, assistance in setting up online stores, and marketing support to help boost sales. Moreover, Stone highlights a new referral program that allows individuals to earn commissions on new customer purchases, as well as a newsletter that provides actionable tips to improve sales. He also discusses future training opportunities through the Peter Stone Jewelry Institute, along with a custom design service that allows clients to create their unique jewelry pieces. Overall, this initiative aims to empower businesses in the jewelry sector by providing the necessary tools and guidance to succeed.
In this video, Peter Stone introduces an enticing suite of services designed for partners who engage in business with his company. The offerings are numerous and aimed at helping retailers, particularly those in the jewelry sector, to thrive. Peter outlines seven key services that the company will provide at no charge, assuming the partner commits to doing business with them. These services include starting an online store, providing marketing assistance including ready-made social media and email banners, a business referral program that rewards partners for bringing in new wholesale business, training through the Peter Stone Jewelry Institute, a monthly marketing program, custom design opportunities for creating unique jewelry lines, and newsletters with cutting-edge tips. Additionally, Peter introduces two exchange programs aimed at facilitating transactions involving old jewelry. Overall, the video emphasizes the importance of partnership and how these services can take the burden off partners while enhancing their business operations.
In this engaging video presentation, Peter Stone, President and CEO of the Peterstone Group of Companies, shares insights from his over three decades of experience in the jewelry business. He emphasizes the potential for individuals to become wholesalers or distributors, offering unique opportunities to create and market their own brand of jewelry. Peter discusses the advantages of purchasing jewelry directly from their factory in Thailand, elaborating on how volume buying can significantly increase profitability by lowering costs. He underscores the importance of quality, branded jewelry with meaningful designs, and explains how his American-owned company has developed strong connections with the Thai community. Furthermore, Peter reveals strategies for financial management, including utilizing low-interest credit to manage cash flow while expanding a business. He invites entrepreneurs to reach out for personal assistance in building their jewelry business.
In this video, Peter Koslowski, the owner and founder of Peterstone Company, provides an overview of the wholesale login process on their websites. He introduces the two primary sites: a retail marketing website that showcases over 5,000 jewelry designs at retail prices and a wholesale website specifically for wholesale buyers. The latter requires an explicit “ws” in the URL to access wholesale pricing. Koslowski expands on how users can navigate between the sites, which all share the same username and password for ease of access.
In recent years, gold jewelry sales have skyrocketed, with demand reaching new heights in 2023 and continuing strong into 2024. As consumer preferences shift toward premium, investment-worthy pieces, online retailers can no longer afford to offer limited options.
If your site only features silver, you’re missing a huge slice of the market. Customers who previously bought gold and don’t see it again? They bounce—and take their wallets with them. That’s lost trust, lost traffic, and lost revenue.
Today’s savvy shoppers want choice and availability—especially when it comes to high-margin items like gold jewelry. Retailers who stock both gold and silver collections can tap into daily sales potential that adds up fast. Even a small uptick in gold offerings could translate to hundreds or thousands in additional revenue each week.
The takeaway? Diversity in your jewelry line isn’t optional—it’s profitable.
