How to Start a Business from Zero with Peter Stone Jewelry
Introduction and Background
Peter Stone, founder of Peter Stone Jewelry, opens by greeting viewers and sharing a bit of his personal story and environment in Thailand. He emphasizes the importance of appreciating life, even amid global challenges, and speaks candidly about his views on the pandemic and personal energy. Peter has been involved in jewelry making since 1991 and began buying and selling jewelry in Thailand back in 1987. His deep connection to Thailand, traveling extensively to over 100 countries, and his passion for the ocean and nature have shaped his philosophy.
Peter introduces the central theme of the video: how to start an online jewelry business with little to no money and scale it as big as desired. He highlights the power and energy behind Peter Stone Jewelry, encouraging viewers not only to appreciate the jewelry but also to share its message and magic with others.
Jewelry Philosophy and Customization
Peter explains that the jewelry is more than decoration; it carries symbolic meaning and spiritual energy. His wife Pam is now heavily involved in designing, while Peter focuses on teaching and sharing his knowledge. The jewelry collection includes semi-custom options, allowing customers to personalize designs by altering shapes, sizes, and materials, such as switching gold accents to platinum or white gold.
He shares the symbolism behind particular pieces, like the “symbol of femininity” that honors women at every stage of life—young, middle-aged, and wise elders—celebrating strength, beauty, and wisdom. Peter emphasizes that the jewelry is designed to uplift and empower its wearer, with messages that resonate regardless of age or life stage.
Affiliate Program and Income Opportunities
Peter introduces the affiliate program as a way to make extra income by sharing Peter Stone Jewelry. He explains how the program works: affiliates receive free jewelry credit for selling three pieces, with the first piece providing immediate credit. Afterward, affiliates earn 25% commission on sales through their unique link.
He stresses that this is not just about money but about sharing a positive message and helping others find meaningful jewelry. The program is simple to join, requires no upfront investment, and offers both cash and jewelry as rewards. Peter encourages leveraging social media platforms, where participants already have a network of friends and followers, to share jewelry images and stories, making the promotion easy and authentic.
Value and Quality of Peter Stone Jewelry
Peter contrasts the quality of Peter Stone Jewelry with cheap “bling” often found in mass markets. He discusses the importance of value over price, pointing out that inexpensive goods often lack durability and positive energy. Peter advocates buying quality pieces that last, feel good, and carry meaningful energy.
He explains that Peter Stone Jewelry is handcrafted, not mass-produced or plated with toxic metals. Silver will naturally oxidize, which is a sign of authenticity and can be polished easily. The company offers free polishing services for older pieces to maintain their beauty and longevity. This dedication to quality reflects the deeper philosophy of honoring tradition, culture, and spiritual symbolism in jewelry.
Starting and Scaling an Online Jewelry Business
Peter outlines practical steps for starting an online jewelry business with Peter Stone Jewelry:
- Affiliate Program: Start by sharing jewelry and earning commissions with no upfront cost.
- Dropshipping: Scale up by opening a Shopify store (approx. $29/month) and use a dropship program offering hundreds of designs without holding inventory. This minimizes financial risk while expanding product offerings.
- Wholesale: Once comfortable, open a wholesale account to buy inventory at minimum order quantities, enabling maximum profit margins (100–300%).
Peter stresses that effort and consistency are crucial—this is not a get-rich-quick scheme but a scalable business model with real potential. The community support, training, and mindset coaching provided through Peter’s Facebook group offer a competitive edge in the niche market of spiritual and metaphysical jewelry.
Mindset and Community Support
Peter highlights the importance of mindset in business success. He shares his personal experience surviving difficult market conditions, such as the 2008 financial crisis and rising silver prices, thanks to perseverance and team commitment.
He hosts live biweekly training and Q&A sessions via Facebook, helping affiliates and sellers develop their unique brand and style. Everyone’s approach is different, so the business allows for personal expression within the niche. Peter encourages viewing the business as an apprenticeship where you learn while you earn, gradually building expertise and confidence.
Symbolism, Culture, and Jewelry Collections
Peter shares his passion for cultural symbolism in jewelry, drawing inspiration from Celtic knots, Viking designs, mandalas, and other spiritual motifs that have endured for centuries. These symbols connect wearers to history, culture, and deeper meaning, offering more than just fashion.
He also emphasizes the handmade nature of each piece, crafted with intention and care, arriving polished and ready to wear, not mass-produced or stored for long periods. The jewelry serves as a reminder of personal strength, connection, and purpose.
Custom Design and Wholesale Opportunities
Peter explains the company’s custom design services, which have created hundreds of exclusive lines for individuals and businesses worldwide. Clients can modify existing designs or create entirely new collections, with personalized support and fast communication.
Wholesale accounts provide retailers with quality jewelry to sell at significant profit margins, backed by certificates of assay guaranteeing authenticity. Peter reiterates the philosophy of value versus price, encouraging investment in quality pieces rather than cheap alternatives that do not last.
Final Thoughts and Call to Action
Peter concludes by urging viewers to slow down, connect with their inner greatness, and use jewelry as a tool for empowerment and connection. He invites everyone to join the Peter Stone community, share the message, and make 2021 (or any year) their best year yet through consistent effort and alignment with their goals.
He offers ongoing support through weekly webinars, live Q&A sessions, and a vibrant Facebook group. Peter’s closing message emphasizes gratitude, positivity, and the power of meaningful jewelry to uplift individuals and communities worldwide.
Key Insights
- Starting a jewelry business requires minimal financial investment but significant time and effort.
- Sharing meaningful, high-quality jewelry through an affiliate program can generate income and build a customer base.
- Custom design options allow for personal creativity and differentiation.
- Spiritual and cultural symbolism in jewelry resonates deeply with customers and adds value beyond aesthetics.
- Quality craftsmanship and authentic materials create lasting products that build trust and reputation.
- Community support, training, and mindset coaching are vital for long-term success.
- Progressively scaling from affiliate to dropship to wholesale maximizes profit potential with controlled risk.
- Jewelry serves as a tool for personal empowerment and connection, not just fashion.
FAQ
Q: Do I need to invest money to start selling Peter Stone Jewelry?
A: No, you can start with the affiliate program at zero financial cost, earning credits and commissions by sharing links.
Q: Can I customize jewelry for my personal or business needs?
A: Yes, Peter Stone Jewelry offers semi-custom and fully custom design services tailored to your preferences.
Q: How does the dropshipping model work?
A: You can open a Shopify store, list hundreds of jewelry designs without holding inventory, and the company ships directly to your customers.
Q: What support is available for new sellers?
A: There is ongoing live training, Q&A sessions, and an active Facebook group to provide guidance and community support.
Q: What makes Peter Stone Jewelry different from other jewelry brands?
A: It combines high-quality craftsmanship, authentic materials, deep spiritual symbolism, and a commitment to value over cheap mass production.
Q: How do I maximize profits with Peter Stone Jewelry?
A: Progressively scale through
Grow your jewelry business with Peter Stone! Join our Dropshipping, Affiliate, or Wholesale Programs and unlock new ways to earn and succeed.
Dropshipping: Join Our Dropshipping Program Today!
https://www.peterstone.com/pages/peter-stone-drop-shipping-program
Affiliate: Earn More — Join Our Affiliate Program!
https://www.peterstone.com/blogs/affiliate-program/affiliate-jewelry-program
Wholesale: Exclusive Deals — Become a Wholesale Partner!
https://peterstonewholesale.com/pages/wholesale-jewelry-program
