“Five Ways to Grow Your Business” by Peter Stone

Introduction and Background of Peter Stone

Peter Stone opens by sharing his personal story, emphasizing his humble beginnings growing up in Manchester-by-the-Sea, Massachusetts, near the ocean. His early life was marked by curiosity and entrepreneurship, working on merchant ships and lobster boats, which shaped his adventurous and business-minded spirit. Despite never having direct experience in jewelry before, his passion and entrepreneurial drive led him to found the Peter Stone Jewelry Company over 30 years ago.

Peter highlights the core values of his company: collaboration, craftsmanship, and family-like teamwork with his manufacturing team in Thailand. With over 18,000 jewelry designs created over three decades, Peter Stone Jewelry stands for quality and innovation, backed by the “Peter Stone Five-Star Promise.” This promise ensures premium craftsmanship and customer satisfaction.

Peter Stone’s Journey into Jewelry and Business Philosophy

Peter explains his entry into the jewelry business in 1987, motivated by a desire to change his income stream. With no prior experience in jewelry making or selling—only owning a single chain he purchased as a teenager—he pursued becoming a gemologist and eventually pivoted to designing and selling jewelry.

He stresses the importance of taking consistent action, learning from failures, and being willing to invest time and effort in growth. Peter warns against wasting money on marketing and tools without understanding what truly works, advocating instead for practical, tested approaches shaped by his 34 years of experience.

He also shares a personal philosophy of freedom—freedom to choose one’s work, time, and location—which has been central to his life and business success.

Five Ways to Grow Your Business

Peter introduces five practical strategies to grow any business, regardless of starting capital. He encourages viewers to start small if necessary and scale up over time, emphasizing passion and commitment as essential to long-term success.

1. Affiliate Program
   This is the simplest entry point for those with no inventory or capital. Peter explains how sharing affiliate links to Peter Stone Jewelry on social media can earn store credits or cash commissions. The first three sales through the affiliate program earn 100% store credit, enabling free jewelry acquisition. Afterward, affiliates earn 15% cash or 25% retail credit on sales. Peter encourages leveraging holidays (e.g., Father’s Day) to stimulate sales and market the program actively.

2. Drop Shipping
   For those who want to build a more substantial business but lack inventory, drop shipping is a low-risk way to sell Peter Stone Jewelry. Participants create their own websites, use Peter Stone’s product images and descriptions, and fulfill orders through the company’s manufacturing and shipping team. Drop shipping supports both sterling silver and gold products, with no upfront inventory cost. Peter offers free drop shipping access to existing wholesale buyers, encouraging them to expand sales channels without holding stock.

3. Wholesale Buying
   Wholesale purchasing allows business owners to buy inventory at a discount and sell it at retail prices for profit. Peter advises placing smaller, more frequent orders (e.g., $1,000 per month) rather than infrequent bulk orders, promoting steady cash flow and growth. He also highlights the importance of market testing products via affiliate sales or drop shipping before committing to larger wholesale purchases.

4. Custom and Semi-Custom Jewelry Design
   Peter encourages jewelers and entrepreneurs to offer custom or semi-custom jewelry to their clients. This can include personalized designs, logos, or matching sets that meet specific customer preferences—creating unique selling points and stronger customer relationships. He shares examples of thematic collections inspired by meaningful symbols, community heroes, and cultural history, emphasizing jewelry as symbolic, meaningful art rather than mere decoration.

5. Adding Gold Jewelry to Your Offerings
   Recognizing the rising demand and status of gold jewelry, Peter recommends expanding product lines to include gold pieces in 14, 18, or 22 karat varieties. Gold offers stable value and investment security, appealing to customers seeking both beauty and financial worth. Peter notes that every Peter Stone design is available in gold, maintaining high-quality standards and craftsmanship. He shares practical profit projections, suggesting that selling a few gold pieces weekly can generate significant income.

Business Growth Mindset and Motivation

Throughout the video, Peter emphasizes the importance of mindset, persistence, and vision. He uses the metaphor of falling off a bike to describe setbacks in business—encouraging viewers to get back up, learn from mistakes, and keep moving forward with passion, courage, and focus.

He shares anecdotes from his life, including riding a bike along the Massachusetts coast and interacting with inspiring people, to illustrate resilience and the power of personal commitment. Peter underscores that success comes from consistent effort, learning, and refusal to quit—even when facing obstacles or failures.

Quality and Craftsmanship of Peter Stone Jewelry

Peter highlights the exceptional quality of his jewelry, often contrasting it with cheaper, mass-produced pieces flooding the market. He shares technical details about materials, including sterling silver with purity above industry standards (over 93.5% silver content), and gold karat standards, rejecting low-quality alloys.

He describes innovative jewelry features, such as secure magnetic clasps and customizable gemstone settings, designed for durability and personalization. Peter Stone Jewelry is crafted in Thailand under fair working conditions with a five-day, 48-hour work week, emphasizing ethical production and support for artisans.

Support and Resources for Business Owners

Peter offers extensive support to partners and customers, including:

• Lifetime guarantees on retail jewelry.
• Access to marketing materials, images, and videos for social media.
• Training programs through the Peter Stone Jewelry Institute, covering sales, marketing, and business growth strategies.
• Financing options, including interest-free credit cards and small business loans, to help scale inventory purchases and marketing efforts.
• A private community for networking, sharing ideas, and gaining additional money-making insights.

He encourages viewers to commit fully, engage with the available tools, and leverage multiple sales channels to maximize growth.

Closing Thoughts and Call to Action

Peter concludes by reiterating his passion for helping others build freedom through jewelry business ownership. He invites viewers to connect, ask questions, and share their vision. He stresses that jewelry is not just a product but a tool for empowerment, healing, and connection, with symbolic meaning embedded in each piece.

He inspires viewers to embrace challenges as opportunities, to persist through setbacks, and to build businesses that bring both personal fulfillment and financial success. Peter signs off, encouraging engagement through subscriptions, social media follows, and direct contact for further support.

Key Takeaways

• Start small and use multiple growth strategies—affiliate programs, drop shipping, wholesale, custom design, and gold sales—to expand your jewelry business.
• Passion, action, and persistence are more important than initial capital.
• Peter Stone Jewelry is high-quality, ethically made, and backed by a lifetime guarantee.
• Utilize available resources, training, and financing to grow sustainably.
• Mindset and vision are crucial; setbacks are part of the process, not reasons to quit.
• Jewelry is more than adornment; it carries meaning, symbolism, and healing energy.
  
  
  

Grow your jewelry business with Peter Stone! Join our Dropshipping, Affiliate, or Wholesale Programs and unlock new ways to earn and succeed.

Dropshipping: Join Our Dropshipping Program Today! 
https://www.peterstone.com/pages/peter-stone-drop-shipping-program

Affiliate: Earn More — Join Our Affiliate Program!
https://www.peterstone.com/blogs/affiliate-program/affiliate-jewelry-program

Wholesale: Exclusive Deals — Become a Wholesale Partner!
https://peterstonewholesale.com/pages/wholesale-jewelry-program